About
I'm a Product Designer who loves making complex things simple.
I create award winning B2C digital experiences that can be used by anyone*.
I build elegant B2B solutions that result in millions of dollars made/saved, allowing companies to scale successfully.
The approach I take is rooted in dedication to user understanding, data-driven decision-making, ethical design, and supportive collaboration.
My goal is to create products that not only meet user needs but also exceed their expectations while driving business success.
I’m committed to continuous learning and improvement. I love setting up design practices, making things simple, and asking why.
*Refers to my experience setting up accessibility design practices.
Some of my favorite projects
We won an Interaction Design Association (IXDA) award for the food waste calculator and other products we built for the NRDC on the Save the Food campaign.
Set up a brand new division for the company. I built a vision state for a new product and the internal tools to make that vision a reality.
Built solutions for iOS, Android, and in-store kiosk. Oversaw accessibility overhaul and app is now one of the most accessible food ordering apps today.
I used a service design approach to help the company scale to surpass large competitors while remaining less than 5% of the size.
*Covered under NDA. Please reach out to learn more.
A complete overhaul of Samsung’s site that received international recognition.
Created a new mobile-first shopping experience for Certified Pre-Owned vehicles. Developed a 96” touchscreen interface that was featured in all dealerships in North America.